'SMALL BUSINESS ADMINISTRATION (S.M.A)/INDIAN STREET FOOD- Joynagarer moa'

'SMALL BUSINESS ADMINISTRATION (S.M.A)/Joynagarer moa is a seasonal Bengali sweetmeat delicacy prepared from date palm jaggery and puffed rice. This variety of moa originated in Joynagar, West Bengal, India. It is now a popular sweet, being produced in Kolkata and elsewhere, sometimes with cheaper ingredients and chemical flavours. Joynagarer moa is made with nolen gur (jaggery made from date palm tree extract with exquisite taste and aroma), kanakchur khoi (a form of popped rice made from a special variety of aromatic rice), gawa ghee (a type of clarified butter made from cow’s milk), elach (cardamom), and posto (poppy seed). Both nolen gur and Kanakchur rice are winter products (available around November to January) and hence Joynagarer moa is available during this period only. The ordinary or common moa is a small crispy ball made of puffed rice (muri rather than khoi) and jaggery. It is produced in homes all over Bengal and is also generally available in grocery shops in small plastic packets, throughout the year. There are over 150 sweetmeat shops in Joynagar, Bahura and Charan, which produce Joynagarer moa with the original ingredients.' 

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