09:12
Jul 29, 2023
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'Join four Googlers to find out why searches for secondhand stores, no fees, and buy now, pay later apps have all seen significant growth as Google Search queries. Why are people getting more frugal with their finances and what does it mean for marketers? Listen in to the discussion to find out. Sources: Google Data, Global English, April 27, 2021–June 25, 2021 vs. April 27, 2020–June 25, 2020. Google commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, DE, ES, FR, IN, IT, JP, MX, RU, KR, UK, US, ZA, n=500-1000 online consumers 18+ per market, May 20-23, 2021. Ashley Wells, consumer insights manager at Google, is joined by three colleagues – Nina Taniguchi (consumer insights manager), Dan Trovato (data insights manager), and Casey Fictum (product marketing manager) – to discuss what’s trending on Google Search and what it means for marketers around the globe. At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights our ads research team is exploring, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe and follow along. Video Chapters 0:00 Intro 01:04 Google searches for “second-hand stores” 02:35 Google searches for “no fees” 05:25 Google searches for “buy now pay later apps”'
Tags: Finance marketing , Finance insights , Frugal finance
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