'The Direct Firm managed this entire campaign from idea stage to rollout. Schwan\'s relied 100% on The Direct Firm for every aspect of the Direct Response experience. The campaign was a huge success with an upfront MER (Media Efficiency Ratio) above 1.5 and with continuity had a year-one MER above 8.5.'
Tags: COMMERCIAL , television , short film , short , advertisement , tv commercial , spot , Short Form , direct marketing , Advertising Industry , DRTV , Forbes Riley , Thedirectfirm , Direct Response , The Direct Firm , Drtv Commercial , Infomercial Tv Genre
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