'Schwan\'s Infomercial'

$'Schwan\'s Infomercial'$

28:32 May 21, 2022 2 3

'The Direct Firm managed this entire campaign from idea stage to rollout. Schwan\'s relied 100% on The Direct Firm for every aspect of the Direct Response experience. The campaign was a huge success with an upfront MER (Media Efficiency Ratio) above 1.5 and with continuity had a year-one MER above 8.5.'

Tags: COMMERCIAL , television , short film , short , advertisement , tv commercial , spot , Short Form , direct marketing , Advertising Industry , DRTV , Forbes Riley , Thedirectfirm , Direct Response , The Direct Firm , Drtv Commercial , Infomercial Tv Genre