'Author, presenter, and SORTEDfood founder, Ben Ebbrell, discusses everything branding marketing, and community in an interview with Adam Stott. Hosted by Big Business Events Founder Adam Stott at \'Business Growth Secrets - The 3-Day Live Event\' in London in February 2022. Skip to the key points: 0:05 - What does open communication mean for Ben and SORTEDfood? 1:55 - When did the SORTED crew decide to monetize the channel and what changes did it bring to the way they operated? 7:35 - Ben discusses his TV work and if that changed anything for him. 15:50 - What is the simple philosophy that SORTEDfood runs by. 15:45 - The start of the Q&A session. What company inspired SORTEDfood? 18:27 - How important is speed to a company? 22:28 - How do you keep your audience growing and engaged? 24:40 - What are the \'mechanics\' of SORTEDfood\'s audience and how does Ben encourage engagement? 31:10 - How important is consistency to your brand? 33:56 - How do SORTED market its upcoming episodes?'
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