'Yorkshire entrepreneurs Daniel Ayre and Matt Cockcroft are seeking an investment of £40,000 in return for a 10% equity stake of their pet food brand which uses a unique process they claim keeps the food as close to raw as possible – but with a virtually limitless shelf life. An international sensation, Dragon\'s Den features entrepreneurs pitching for investment in the Den from our Dragons, five venture capitalists willing to invest their own money in exchange for equity. #DragonsDen #PutYourMouthWhereYouMoneyIs #Disgust'
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