'Virtual Seminar 1- Corporate Fast Food Advertising Targeting Children.'

01:53:55 Jan 6 1 1

'This seminar raises the way that a transnational corporate advertising industry, working in conjunction with the global food system, ruthlessly exploits children’s imaginative needs. By analysing advertising texts, it focuses on how persuasively global food marketing works. It also explores the abuse of the democratic principle of the “rights of the child” when advertisers manipulate children’s capacity to “choose” unhealthy fastfood.  Featuring:   – Desiree Lewis (University of Western Cape) – Lynn Mafofo (University of Western Cape) – Sheetal Bhoola (University of KwaZulu Natal)' 

Tags: fast food , advertising , marketing , policy , food advertising , food corporations , Critical Food Studies , Virtual Seminar

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